Resources · Field Notes
Field Notes
What we print, what we’ve watched happen on lots, and the sign research behind it. Every figure carries its source.
All Field Notes, newest first
-
The clocks fall back on November 1
Signs read almost twice as far by day as by night. What that changes in the fall and winter graphics we print.
-
Letters sized for the drive aisle
How tall the letters on a windshield banner need to be, and the sign research behind the sizes.
-
One mark, one message
Why every mini-mark we print says one thing, and how the small marks stack on the glass.
-
New model years are landing
The model-year pieces we print for the fall, when two years of the same model share the row.
-
Three or four words
Why our windshield headlines stop at four words, and where the rest of the detail goes.
-
Why our QR graphics say “point your phone camera”
What two Census Bureau studies found about printed QR codes, and where our instruction wording comes from.
-
The lot is where the research lands
What 2025 buyers did online, what they still did in person, and what that leaves for the glass.
-
Contrast beats color
Why the key word on our designs sits on the plainest, highest-contrast ground, and what a border is for.
-
What reads from the parking lot
Showroom glass is read from outside, across the lot. How we size and space a message for that distance.
-
Car labels already carry a QR code
The federal fuel-economy label has carried a QR code since 2012. A ShortCut puts one on the same glass for the car’s own page.
Ready to see it on your lot?
Shop the stock pieces now, or tell us what you need and we’ll come back with a quote.
- Call or text 314.260.9736
- Email silverfox@sfoxmarketing.com
- Stop by 3841 Wilmington Ave, St. Louis
Request a quote
A few lines about the job is plenty. Photos help.