Who it’s for · Sunday and after-hours shoppers
Answers on the glass when the showroom is closed
A windshield that says what the car is, a ShortCut on the door glass that opens its page, and banners that point to the rest of the lot.
On the lot
When nobody’s on the lot but the shopper
01 · The row
The glass answers first
With nobody there to ask, the windshield carries the year, the model and the miles.
02 · The door glass
The phone is already out
A ShortCut opens that car’s page on your website, and a short link sits beside the code for anyone who’d rather type.
Frank Leta Honda: the placard opens the car’s own page.
03 · The light poles
The rest of the lot is out of sight
Pole and grass banners point to the overflow lot and the used row, so a shopper who can’t find the car can find where to look next.
Suntrup: the same “Don’t see what you’re looking for?” line on the poles as on the door glass.
What we’d put on it
What works when the store is closed
From our LinkedIn
Your merchandising works 24/7
Our article starts with a shopper who has done the research at home and walks the lot on a Sunday evening, with nobody there to ask. Whatever is on the glass is the first conversation.
It’s the thinking behind this page: the lot keeps selling after the doors lock.
Related reading
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Why our QR graphics say “point your phone camera”
What two Census Bureau studies found about printed QR codes, and where our instruction wording comes from.
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Car labels already carry a QR code
The federal fuel-economy label has carried a QR code since 2012. A ShortCut puts one on the same glass for the car’s own page.
Questions
Before your first order
What to expect, from the first note to the install.
How fast can you turn an order around?
Most work turns around in 48–72 hours, with rushes when you need them. Setting up a new monthly program takes up to about a week.
Do you install, or do we?
Either. Our installers run routes across the St. Louis area and out to Columbia and Jefferson City. Stock pieces and plenty of custom ones ship, or you can pick them up at our shop.
What do you need from us to get started?
Your logo, the messages you want on the glass, and for custom work, measurements or a few photos. AI, EPS and PDF files print best, but send what you have and we’ll take a look. If your logo isn’t print-ready, our designers can redraw it as a vector.
Can we see it before it prints?
Yes. Custom work comes to you as a proof, and nothing prints until you approve it. The Vehicle Graphics Builder also lets you try every shape on a RAV4, a Wrangler or a Silverado at its printed size.
After the order is designed do I get the files?
Our designers create the artwork files specific to the design of your custom project. That artwork remains the property of Silver Fox Marketing. We do however offer branding and logo design solutions that can be purchased. This would provide you with the rights to the artwork for future projects. Please talk with your sales representative about these options and services available.
When do we pay?
Store orders are paid at checkout. For a custom estimate, a 50% deposit starts the project and the balance is due when it’s finished; returning customers can pay in full on completion. Monthly programs are usually billed at the end of the month.
Ready to see it on your lot?
Shop the stock pieces now, or tell us what you need and we’ll come back with a quote.
- Call or text 314.260.9736
- Email silverfox@sfoxmarketing.com
- Stop by 3841 Wilmington Ave, St. Louis
Request a quote
A few lines about the job is plenty. Photos help.