Resources · Seasonal Lot Calendar
The lot’s year, month by month
The events and dates dealers print for, each with a real piece we’ve printed.
Twelve months
What goes on the lot, and when
New Year
January
New Year New Ride flyouts like South County CDJR’s, and New Year hood decals. Our article: The Q1 Reset
Valentine’s Day
February
Heart hood decals and “sweet savings” body sides, all month.
Basketball season · Spring
March
Basketball-season markdown events, then spring sets that run into April. Our article: Tax refund season is a sprint
Spring
April
Spring into Savings flyouts like Mungenast Lexus’s, with body sides to match.
Memorial Day · Military Appreciation
May
A monthlong Memorial Day event. Military appreciation pieces run in May and again in November.
Pride · July 4th
June
Pride flyouts, body sides and hood decals, and the July 4th sets go on late in the month.
July 4th
July
4th of July flyouts like Suntrup Kia’s, with July body sides to match.
Back to school
August
Back to School body sides, like this one on a RAV4.
The model-year turn · Labor Day
September
Model-year triangles and ovals as the new year lands, and the Labor Day weekend event.
Model-year sell-down
Pinktober
October
Pink ribbons, pink flyouts and the pink 30-inch velvet bow for Breast Cancer Awareness Month.
The Pinktober kit
Veterans Day · Black Friday · Thanksgiving
November
Proud Supporters ribbons, Black Friday sets that run all month, Thankful flyouts and hood decals for Thanksgiving week, and the holiday bows go on.
The Veterans Day kit
Holiday · Year-end
December
Velvet bows, wreaths and holiday glass, and the year-end event.
The Holiday Lot Kit
Plan the year
Set it up once, reprint every season
1
Pick the dates
Choose the events your store runs.
2
Set it up once
Your logo and colors go on each set once. Every season after that is a reprint.
3
Print and install
We print, then install or ship.
Questions
About seasonal graphics
When should we order seasonal graphics?
Stock pieces ship when you order them. Custom sets need a proof first, so start the month before the event.
Can we see a seasonal set before we order it?
Yes. The Vehicle Graphics Builder shows every seasonal set on this calendar on a RAV4, a Wrangler or a Silverado, at its printed size.
Do you install seasonal pieces?
Either we do or you do. Our installers run routes across the St. Louis area and out to Columbia and Jefferson City. Stock pieces like the velvet bows ship, or you can pick them up at our shop.
Ready to see it on your lot?
Shop the stock pieces now, or tell us what you need and we’ll come back with a quote.
- Call or text 314.260.9736
- Email silverfox@sfoxmarketing.com
- Stop by 3841 Wilmington Ave, St. Louis
Request a quote
A few lines about the job is plenty. Photos help.