Who it’s for · Fresh trades
Marked the day they land
A Fresh Trade mark on the pillar, an inspection mark under it until the car is ready, and a hang tag that asks for the next trade.

On the lot
From trade-in to front line

01 · The pillar
On the pillar, day one
A Fresh Trade mark goes on the pillar the day the car arrives, in the Lot Sherpa house design or with your logo.
02 · Not ready yet
Saying so on the glass
An inspection or reconditioning mark tells a shopper the car isn’t ready to sell yet, and to ask. It comes off when the car is ready for the front line.
Mungenast Lexus: “This vehicle is in the reconditioning process. Please ask a salesperson for more details.”


03 · The mirror
Ask for the next one
A hang tag on the mirror: “We want your car,” with how to get an appraisal while the car’s in for service.
Autohaus BMW’s hang tag.
What we’d put on it
What a fresh trade gets





Related reading
Questions
Before your first order
What to expect, from the first note to the install.
How fast can you turn an order around?
Most work turns around in 48–72 hours, with rushes when you need them. Setting up a new monthly program takes up to about a week.
Do you install, or do we?
Either. Our installers run routes across the St. Louis area and out to Columbia and Jefferson City. Stock pieces and plenty of custom ones ship, or you can pick them up at our shop.
What do you need from us to get started?
Your logo, the messages you want on the glass, and for custom work, measurements or a few photos. AI, EPS and PDF files print best, but send what you have and we’ll take a look. If your logo isn’t print-ready, our designers can redraw it as a vector.
Can we see it before it prints?
Yes. Custom work comes to you as a proof, and nothing prints until you approve it. The Vehicle Graphics Builder also lets you try every shape on a RAV4, a Wrangler or a Silverado at its printed size.
After the order is designed do I get the files?
Our designers create the artwork files specific to the design of your custom project. That artwork remains the property of Silver Fox Marketing. We do however offer branding and logo design solutions that can be purchased. This would provide you with the rights to the artwork for future projects. Please talk with your sales representative about these options and services available.
When do we pay?
Store orders are paid at checkout. For a custom estimate, a 50% deposit starts the project and the balance is due when it’s finished; returning customers can pay in full on completion. Monthly programs are usually billed at the end of the month.
Ready to see it on your lot?
Shop the stock pieces now, or tell us what you need and we’ll come back with a quote.
- Call or text 314.260.9736
- Email silverfox@sfoxmarketing.com
- Stop by 3841 Wilmington Ave, St. Louis
Request a quote
A few lines about the job is plenty. Photos help.
