Field Notes
Category: Craft notes
What we print, what we’ve watched happen on lots, and the sign research behind it. Every figure carries its source.
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The clocks fall back on November 1
Signs read almost twice as far by day as by night. What that changes in the fall and winter graphics we print.
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One mark, one message
Why every mini-mark we print says one thing, and how the small marks stack on the glass.
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New model years are landing
The model-year pieces we print for the fall, when two years of the same model share the row.
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Contrast beats color
Why the key word on our designs sits on the plainest, highest-contrast ground, and what a border is for.
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What reads from the parking lot
Showroom glass is read from outside, across the lot. How we size and space a message for that distance.
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Car labels already carry a QR code
The federal fuel-economy label has carried a QR code since 2012. A ShortCut puts one on the same glass for the car’s own page.
Ready to see it on your lot?
Shop the stock pieces now, or tell us what you need and we’ll come back with a quote.
- Call or text 314.260.9736
- Email silverfox@sfoxmarketing.com
- Stop by 3841 Wilmington Ave, St. Louis
Request a quote
A few lines about the job is plenty. Photos help.