Who it’s for · New-car franchise
Every new unit, dressed for this month
Model-year pieces when the new year lands, event sets for the month’s push, and showroom glass that carries the same message. Set up once with your logo, then reprinted as the month changes.
On the lot
The windshield, the showroom, the model year
01 · The windshield
The month’s event, on every unit
A sales event runs a few weeks. Its windshield banners, body sides and showroom pieces print as one set, so the lot and the showroom say the same thing on day one.
02 · The showroom glass
The glass carries the store’s own line
Printed vinyl and perforated film across the storefront, sized to the panes you have. The message is yours; we make it read from the lot.
Honda of Frontenac: “Over 200 New Cars In Stock.”
03 · The model-year turn
This year’s unit, at a glance
Model-year triangles and ovals go on as the new year arrives, so a shopper walking the row can tell this year’s unit from last year’s.
Joe Machens Toyota’s model-year triangle.
What we’d put on it
What a new-car store orders most
Your logo
Model-year triangles and ovals
The year, big, in your colors, for the corner of the glass.
On the glass
Pappas Toyota
Two runs of printed glass on one showroom: “#1 Truck Dealer in St. Louis” beside the Tacoma, and “Ready or not, here we come.” beside the Camry.
Each photograph is carried across the panes so it reads as one picture from the parking lot.
Related reading
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New model years are landing
The model-year pieces we print for the fall, when two years of the same model share the row.
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Contrast beats color
Why the key word on our designs sits on the plainest, highest-contrast ground, and what a border is for.
Questions
Before your first order
What to expect, from the first note to the install.
How fast can you turn an order around?
Most work turns around in 48–72 hours, with rushes when you need them. Setting up a new monthly program takes up to about a week.
Do you install, or do we?
Either. Our installers run routes across the St. Louis area and out to Columbia and Jefferson City. Stock pieces and plenty of custom ones ship, or you can pick them up at our shop.
What do you need from us to get started?
Your logo, the messages you want on the glass, and for custom work, measurements or a few photos. AI, EPS and PDF files print best, but send what you have and we’ll take a look. If your logo isn’t print-ready, our designers can redraw it as a vector.
Can we see it before it prints?
Yes. Custom work comes to you as a proof, and nothing prints until you approve it. The Vehicle Graphics Builder also lets you try every shape on a RAV4, a Wrangler or a Silverado at its printed size.
After the order is designed do I get the files?
Our designers create the artwork files specific to the design of your custom project. That artwork remains the property of Silver Fox Marketing. We do however offer branding and logo design solutions that can be purchased. This would provide you with the rights to the artwork for future projects. Please talk with your sales representative about these options and services available.
When do we pay?
Store orders are paid at checkout. For a custom estimate, a 50% deposit starts the project and the balance is due when it’s finished; returning customers can pay in full on completion. Monthly programs are usually billed at the end of the month.
Ready to see it on your lot?
Shop the stock pieces now, or tell us what you need and we’ll come back with a quote.
- Call or text 314.260.9736
- Email silverfox@sfoxmarketing.com
- Stop by 3841 Wilmington Ave, St. Louis
Request a quote
A few lines about the job is plenty. Photos help.