Resources · Lot Guides
How on-lot merchandising works
Plain explainers on what goes on the cars and around the lot, how each piece gets made, and how the ShortCut ties the glass to your website.
Lot Guides
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What is on-lot vehicle merchandising?
The printed pieces a dealership puts on its cars and around its lot, where each one goes, and how we write and size them.
Read the guide
Stock or custom: which do you need?
Three ways a piece gets made: from stock, with your logo, or designed for your store. What each asks of you, and how it’s ordered.
Read the guide
How the ShortCut works
A QR graphic on the glass that opens a page on your website: what’s in a ShortCut Pack, where each piece goes, and why a short link sits beside every code.
Read the guide
Side by side
Which piece for which job
Two choices we get asked about, compared side by side.
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Field Notes
Short reads from the print shop, each with its sources: letter height, headline length, QR wording.
Read Field Notes
Seasonal Lot Calendar
The lot’s year month by month, with a real piece for each event.
See the calendar
Ready to see it on your lot?
Shop the stock pieces now, or tell us what you need and we’ll come back with a quote.
- Call or text 314.260.9736
- Email silverfox@sfoxmarketing.com
- Stop by 3841 Wilmington Ave, St. Louis
Request a quote
A few lines about the job is plenty. Photos help.