Who it’s for · Model-year sell-down
Two model years on the row, told apart at a glance
Model-year triangles and ovals for the corner of the glass, banners for the clearance event, and a ShortCut that opens the model’s page. Printed as the new year lands, and off the glass when the event ends.
On the lot
The glass, the road, the phone
01 · The corner of the glass
The year, big
A model-year triangle or oval puts the year in the corner of the windshield, in your colors, so a shopper walking the row can tell this year’s unit from last year’s.
Sakelaris Ford Lincoln’s model-year oval.
02 · The road
The event, lettered for the road
A cargo banner turns a van parked along the frontage into a sign: three or four words, lettered for the road, on with tape or a magnetic mount and off when the event ends.
Jack Schmitt Ford: “2019 Model Year Clearance Event!”
03 · The phone
The trim and the options, from a phone
Last year’s unit and this year’s look alike from the aisle. A Model ShortCut on the glass opens the model’s page, where the trims and the options are laid out.
What we’d put on it
What the model-year turn calls for
Your logo
Model-year triangles and ovals
The year, big, in your colors, for the corners of the glass.
Your logo
ShortCut Pack
A windshield strip plus a QR graphic that opens the car’s page, or the model’s on a new unit.
On the road
Jack Schmitt Ford
Jack Schmitt Ford puts each event on cargo banners on the vans along the frontage: the 2018 and 2019 model-year clearances, a used-vehicle clearance, and Black Friday all month long.
Each banner comes off when its event ends, and the next one goes up in its place.
Related reading
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New model years are landing
The model-year pieces we print for the fall, when two years of the same model share the row.
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Three or four words
Why our windshield headlines stop at four words, and where the rest of the detail goes.
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What reads from the parking lot
Showroom glass is read from outside, across the lot. How we size and space a message for that distance.
Questions
Before your first order
What to expect, from the first note to the install.
How fast can you turn an order around?
Most work turns around in 48–72 hours, with rushes when you need them. Setting up a new monthly program takes up to about a week.
Do you install, or do we?
Either. Our installers run routes across the St. Louis area and out to Columbia and Jefferson City. Stock pieces and plenty of custom ones ship, or you can pick them up at our shop.
What do you need from us to get started?
Your logo, the messages you want on the glass, and for custom work, measurements or a few photos. AI, EPS and PDF files print best, but send what you have and we’ll take a look. If your logo isn’t print-ready, our designers can redraw it as a vector.
Can we see it before it prints?
Yes. Custom work comes to you as a proof, and nothing prints until you approve it. The Vehicle Graphics Builder also lets you try every shape on a RAV4, a Wrangler or a Silverado at its printed size.
After the order is designed do I get the files?
Our designers create the artwork files specific to the design of your custom project. That artwork remains the property of Silver Fox Marketing. We do however offer branding and logo design solutions that can be purchased. This would provide you with the rights to the artwork for future projects. Please talk with your sales representative about these options and services available.
When do we pay?
Store orders are paid at checkout. For a custom estimate, a 50% deposit starts the project and the balance is due when it’s finished; returning customers can pay in full on completion. Monthly programs are usually billed at the end of the month.
Ready to see it on your lot?
Shop the stock pieces now, or tell us what you need and we’ll come back with a quote.
- Call or text 314.260.9736
- Email silverfox@sfoxmarketing.com
- Stop by 3841 Wilmington Ave, St. Louis
Request a quote
A few lines about the job is plenty. Photos help.