Who it’s for · Used-car lot
Give every car on the lot something to say
Year, model and the facts a shopper asks about, printed for the glass and sized to read from the aisle. Fresh trades marked the day they land. A ShortCut on the door glass for everything that won’t fit.

On the lot
Three places on a used unit
The windshield, the pillar and the door glass: what we print for each on the used lots we work with.

01 · The windshield
The questions start at the glass
Year, model, owners, miles, MPG: the questions a shopper brings to the windshield. A used-car flyout answers the first three or four before anyone has to ask.
MINI of St. Louis: 2021 Hardtop Cooper S · 1 owner · 18K miles · 33 MPG.
02 · The pillar
Trades land before they’re ready
A Fresh Trade mark goes on the day a trade lands, and an inspection mark sits under it until the car is ready for the front line.
Joe Machens Toyota: Fresh Trade, then “This vehicle is still awaiting final inspection.”


03 · The door glass
Not everything fits on a windshield
Options, photos and history live on your website. A ShortCut on the door glass opens that car’s page. Our QR graphics print a short link beside the code for anyone who’d rather type.
Suntrup: “Don’t see what you’re looking for? Scan here.”
What we’d put on it
Stock first, then your logo


Stock
Inspection marks
“This vehicle is still awaiting final inspection,” until it’s ready for the front line.


Your logo
Used-car flyouts
Year, model and three facts for every used unit, set up once with your logo.

Your logo
ShortCut Pack
A windshield strip plus a QR graphic for another window, one per car, linked to its page.

Stock
Mirror hang tags
A short message for the rearview mirror, in the house design or with your logo.

On the glass
Suntrup Ford Kirkwood
On the 2017 Expedition XLT, the line under the model reads four-wheel drive and twin turbo.
The dealership’s own logo sits in the flyout’s left panel, so every car on the row reads as theirs.
From our LinkedIn
The 7-Second Sale
A shopper sizes up a car, and the store, in the first seconds on the lot. The windshield, the body side and the ShortCut have to answer first.
Related reading
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Letters sized for the drive aisle
How tall the letters on a windshield banner need to be, and the sign research behind the sizes.
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Three or four words
Why our windshield headlines stop at four words, and where the rest of the detail goes.
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The lot is where the research lands
What 2025 buyers did online, what they still did in person, and what that leaves for the glass.
Questions
Before your first order
What to expect, from the first note to the install.
How fast can you turn an order around?
Most work turns around in 48–72 hours, with rushes when you need them. Setting up a new monthly program takes up to about a week.
Do you install, or do we?
Either. Our installers run routes across the St. Louis area and out to Columbia and Jefferson City. Stock pieces and plenty of custom ones ship, or you can pick them up at our shop.
What do you need from us to get started?
Your logo, the messages you want on the glass, and for custom work, measurements or a few photos. AI, EPS and PDF files print best, but send what you have and we’ll take a look. If your logo isn’t print-ready, our designers can redraw it as a vector.
Can we see it before it prints?
Yes. Custom work comes to you as a proof, and nothing prints until you approve it. The Vehicle Graphics Builder also lets you try every shape on a RAV4, a Wrangler or a Silverado at its printed size.
After the order is designed do I get the files?
Our designers create the artwork files specific to the design of your custom project. That artwork remains the property of Silver Fox Marketing. We do however offer branding and logo design solutions that can be purchased. This would provide you with the rights to the artwork for future projects. Please talk with your sales representative about these options and services available.
When do we pay?
Store orders are paid at checkout. For a custom estimate, a 50% deposit starts the project and the balance is due when it’s finished; returning customers can pay in full on completion. Monthly programs are usually billed at the end of the month.
Ready to see it on your lot?
Shop the stock pieces now, or tell us what you need and we’ll come back with a quote.
- Call or text 314.260.9736
- Email silverfox@sfoxmarketing.com
- Stop by 3841 Wilmington Ave, St. Louis
Request a quote
A few lines about the job is plenty. Photos help.