A ShortCut is a QR code graphic for the front door glass. Scanned, it opens a page on your website. A ShortCut Pack pairs it with a windshield strip, one pack per car.
What’s in it
| Piece | Where it goes | What it opens |
|---|---|---|
| ShortCut Pack | A strip along the top of the windshield, plus the ShortCut on the front door glass | The car’s page on your website |
| ShortCut | The rear lower corner of the front door glass, by the B-pillar | The car’s page on your website |
| Model ShortCut | The same door-glass corner, on new units | The model’s page |
The headline on the glass is yours; Suntrup’s asks “Don’t see what you’re looking for? Scan here.” The instruction line under the code is ours.
How it gets onto the car
1
Set up once
We set up the pack with your logo and the wording for the glass.
2
Printed as cars arrive
On a monthly program, ShortCuts print from your inventory as cars arrive, one per car.
3
Installed or shipped
Our installers put them on, or they ship to you.
Why a short link sits beside the code
When the Census Bureau printed both a QR code and a web address, about 6 in 10 responses came in through the QR. Older respondents were likelier to type the address, so our QR graphics print a short link beside the code.
Why it says exactly what to do
In a Census Bureau usability test, a quarter of experienced users remembered needing help the first time they scanned, which is why our QR graphics say exactly what to do.
The Field Note Why our QR graphics say “point your phone camera” has the whole study.
Questions about the ShortCut
Where does the ShortCut go on the car?
In the rear lower corner of the front door glass, by the B-pillar, where a shopper standing at the car can reach it with a phone.
Sources
U.S. Census Bureau, QR Codes in the Census Household Panel (FedCASIC, 2024): how responses came in (p. 11), who typed and who scanned (p. 13).
U.S. Census Bureau, Usability of Quick Response (QR) Code, report RSM2024-05 (2024): first-time help (pp. 8–9).
More Lot Guides
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The printed pieces a dealership puts on its cars and around its lot, where each one goes, and how we write and size them.
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Stock or custom: which do you need?
Three ways a piece gets made: from stock, with your logo, or designed for your store. What each asks of you, and how it’s ordered.
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